CryptoBLK

CryptoBLK is a blockchain technology solution provider with a focus on building enterprise-grade Distributed Ledger Technology (DLT) systems and applications.

Challenge
The current CryptoBLK logo is quiet and weak and the logomark feels unbalanced. The logo gets lost among other partners and competitors of the same size. Therefore, CryptoBLK needed a fresh dynamic visual identity that emphasises they are a leading FinTech solution company.

Approach
My main objectives for the refresh is to create a scalable and consistent visual identity that communicates CryptoBLK’s strong vision of the future. The new CryptoBLK is bold and strong visual language around the logo that works across different media. The CryptoBLK wordmark is a contemporary sans serif custom typeface of Aego. The two horizontal lines come from the graphic element that symbolises connection. The blue brand colours are vibrant and powerful. The flexible and transformative identity is a balance of technology, connectivity and innovation. The two strips capture the motion of connections.

Contributions
UX & UI Design
Brand Identity

Year
2021

Sector
Blockchain Services