Hang Seng Indexes

Challenge
Hang Seng Indexes (HSI) customers were not familiar with the brand & offerings, at the same time customer experience was not optimised given the limitations in the previous value proposition.

Solutions
Data and Analytics Platform — Index360 is a one-stop self-service digital portal that connects customers with Data & Analytics solutions.

Offer Customers

• Value Proposition: Comprehensive Data and Analytics offerings to empower HSI customers to define and design investment products

• Customer Experience: Self-service capability to make data subscription and business activities faster and smoother

• Customer Awareness: Easy access to up-to-date HSI information to increase awareness

Contributions
Market & User Research
Product Ideation
UX & UI Design

Year
2024

Sector
Financial Services